Written for Fashion & Beauty Monitor An adaptation of the traditional PR press trip, an influencer trip invites key content creators on...

Written for Telegraph.co.uk Whilst many a romantic movie sees lovers meet on top of the Empire State Building in New York, or board a...

Written for Fashion & Beauty Monitor The rapid maturation of artificial intelligence (AI) has triggered a notable shift in how PR and...

Written for Influencer Intelligence Whilst influencer marketing best practice as a process doesn’t differ hugely from one sector to...

Written for Influencer Intelligence In April 2024, iconic shoe and accessories label, Jimmy Choo, tapped podcast presenter Alexandra...

Written for Fashion & Beauty Monitor Ever since the pandemic, there has been a trend growing that sees fashion and beauty brands teaming...

Weight: Ugh. 9 stone 12 / 63kg Height: ‘Hey, can someone get me that jar of peanut butter up there?’ Cigarettes: None. (an easy feat for...

Written for Fashion & Beauty Monitor The Oxford English Dictionary defines greenwashing as: ‘disinformation disseminated by an...

Written for Influencer Intelligence Brands may be aware of an interesting new trend gaining traction on social media in January and...

Written for Influencer Intelligence Generative AI is shaking up the influencer marketing landscape. Wrapped up within this conversation,...